“Give me 6 hours to chop down a tree,
and I’ll spend the first hour sharpening the axe”
= That’s why sharpen strategy
before execution matters!
We are the boutique design research agency in Thailand who challenge
ourselves in taking pride to become disruptive. We always believe in
pursuing that WINNING STRATEGY for our clients.
DANGER ZONE
(Commodity = Price War)
LOSING ZONE
(Our competitors can offer
better solutions to customers)
WINNING ZONE
Sweet Spot
DUMP ZONE
(Unwanted offer = Garbage)
We always read beyond the facts to lead the business game. That’s why
we don’t define ourselves a researcher, but a “MARKETING STRATEGIST” who
translate insights into impactful marketing strategy and action plans.
Insights
Strategy
Action Plans
